శ్రీరంగం శ్రీనివాస రావు

a man born for the history Srirangam Srinivasarao (Telugu: శ్రీరంగం శ్రీనివాస రావు) or Sri Sri (30 April 1910 - 15 June 1983) was a popular modern Telugu poet and lyricist. He was born on 30 April 1910 into a traditional Telugu family from Visakhapatnam, Andhra Pradesh, India. Srisri took the "telugu literary band wagon that travelled in roads of kings and queens into that of muddy roads of common man"[1]
Sri was the first true modern Telugu poet to write about contemporary issues that affected day-to-day life of a common man in a style and metre which were not used in classical Telugu poetry. Sri Sri was given the title Mahakavi ("Great Poet").
His book Maha Prasthanam (The Great Journey), an anthology of poems, is one of his major works. Some other major works of Sri Sri include Siprali, and Khadga Srushti ("Creation of the Sword").
Sri Sri wrote songs for 42 Telugu films between 1952 and 1982. His songs "Padavoyi Bharatheeyuda" (literally - Sing O Indian) from Velugu Needalu (1961), "Telugu veera levara" (literally - Telugu Warrior, wake up!!) from Alluri Seetha Rama Raju (which won the National Award for best lyric) and "Nenu saitham" from Mahaprastanam were quite popular.
He was the first person to be conferred with the prestigious Raja-Lakshmi Award in 1979 by the Sri Raja-Lakshmi Foundation in Chennai.
Some Telugu movies like Akali Rajyam ("Hungry Nation") have been produced based on his works.